The new production paradigm.

Ushering in the new era of groundbreaking technology while offering
unsurpassed creative flexibility, Virtual Production at Pier59 Studios marks the future of storytelling.

The future is now

Welcome to Pier59's cutting-edge Virtual Production Facility, featuring our 65' LED MegaWall. Experience a new era of groundbreaking video production capabilities, offering unrivaled creative flexibility. Our disruptive technology combines real-time CGI, LED displays, 3D camera tracking with live-action elements, allowing filmmakers to visualize final visual effects while filming. This revolutionary approach provides greater control, creative flexibility, and significant cost savings effectively redefining the content capture process.
  • 65’ LED Volume with over 25 million pixels for playing content at the highest fidelity
  • Actuated LED Ceiling and 4X movable LED walls for accurate reflections and powerful lighting effects
  • Combining live action, practical set elements and digital environments achieving photorealistic in-camera visual effects (ICVFX) in real time.

Behind the scenes

The LED MegaWall is a permanent installation within Pier59 Studios’ largest production space, Stage C.  The technology is an unmatched production tool for the next era of content creation, and a stimulating backdrop for keynote speeches, product launches and events.
  • 65’ LED volume with a 2.6 mm dot pitch provides the largest virtual production studio in the Northeast, expanding on Pier59 Studios’ existing multimedia studio and live event space.
  • State-of-the-art Disguise media server system provides for a flexible variety of content to the LED volume- from stills, to hi-rez video to fully 3D real-time environments.
  • All supported by a deeply experienced Virtual Production team to achieve your creative vision from conception to completion.

Cost savings

By using virtual sets, props & characters, filmmakers can reduce the need for expensive and wasteful physical sets, while saving on location fees and travel. Capturing “final pixel” in camera greatly reduces post-production costs. Multiple virtual locations can be shot in one-day.
Virtual production screen with NYC

Increased control

Changes to content and environments can be made in real-time on set, allowing filmmakers to see the final result in-camera, without having to wait for post-production.
Virtual production screen with NYC

Creative flexibility

Filmmakers can create digital environments that would be impossible or too expensive to create in real life, providing greater creative freedom and the ability to generate new and innovative visual effects.
Virtual production screen and equipment

In-Camera Visual Effects

An innovative pillar of virtual production, In-Camera Visual Effects (ICVFX) capture visual effects live and in-camera instead of during the traditional post-production process. Filmmakers and production companies see virtual assets—like talent, props and background—in real time to match the client’s exact vision.

For example, with ICVFX, clients can create a “car process” with LED technology, allowing the background content to play in real time while filming. In capturing the images, the camera brings them to life in a much clearer, crisper way, with an accurate sense of parallax, than what post-production can offer. If you want to see the bright lights of the Las Vegas Strip roll by the window while driving, craft the illusion without ever setting foot on location.