LowRider: Female Empowerment and Beauty-Trotter Achievement in Identity

The Creative Power in Women of Chola Culture is Inspiration for Beauty Publishing

Originally associated with young people of Mexican descent from Southern California, Chola culture is an indisputable example of the relevance of the creative force in a marginalized society and in minorities.

The striking aesthetic typical of the movement went far beyond a marked lip contour, gold in profusion and bulky threads stand as an undeniable representation of what we now call female empowerment. After all, hairstyles, make-up and clothing speak to both fashion and beauty as well as identity achievement for this group of women. 

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Behind the scenes of LOW RIDER

TALENT

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VICTORIA ANDERSON @ WILHELMINA

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CREDITS

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SOPHY HOLLAND | photographer

BRIAN LYNCH | video & editor

MYKEL RENNER | makeup artist using narcissist

ELSA CANEDO | hair stylist using cutler

NEWHEART OHANIAN | stylist

VICTORIA MARCHESI | beauty editor

JINI LIM | manicurist using essie

GABRIEL REY | casting

ELENA VASSILIU,

CHIARA MENDRYSCHA,

ELENORA VLOPE | styling assistants

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