LowRider: Female Empowerment and Beauty-Trotter Achievement in Identity
The Creative Power in Women of Chola Culture is Inspiration for Beauty Publishing
Originally associated with young people of Mexican descent from Southern California, Chola culture is an indisputable example of the relevance of the creative force in a marginalized society and in minorities.
The striking aesthetic typical of the movement went far beyond a marked lip contour, gold in profusion and bulky threads stand as an undeniable representation of what we now call female empowerment. After all, hairstyles, make-up and clothing speak to both fashion and beauty as well as identity achievement for this group of women.
Behind the scenes of LOW RIDER
VICTORIA ANDERSON @ WILHELMINA
SOPHY HOLLAND | photographer
BRIAN LYNCH | video & editor
MYKEL RENNER | makeup artist using narcissist
ELSA CANEDO | hair stylist using cutler
NEWHEART OHANIAN | stylist
VICTORIA MARCHESI | beauty editor
JINI LIM | manicurist using essie
GABRIEL REY | casting
ELENORA VLOPE | styling assistants